What is a creative brief?

One-to-two-page brief giving creatives the objective, audience, key message, tone, deliverables, timeline and budget for a project. It is written for Designers, copywriters, agencies, marketing approvers. Most teams produce one whenever the occasion calls for it.

How do I generate a creative brief PDF from JSON?

Send a POST to /api/v1/generate with your API key, the template id and a JSON body shaped like the sample on this page; DocuJSON renders the creative brief and returns the PDF. The same template is callable from the DocuJSON MCP server inside Claude, Cursor or your own agent.

What data does the creative brief template need?

The JSON body has 15 top-level keys: projectTitle, brand, briefDate, requestedBy, projectOwner, background, objectives, successMetrics and 7 more. The document reads them into 10 sections, in order: Header, Background, Objectives and success metrics, Target audience, Key message and tone, Table: Deliverables, Table: Timeline, Budget, Stakeholders and approvals, Footer.

Which designs does the creative brief template come in?

Five, all free: base, ledger, instrument, rail, form. The same JSON body renders in all of them, so you can switch the design of your creative brief without changing your integration.

Is the creative brief template free?

Yes. Every template and every design is free, with a small DocuJSON watermark on the free plan. Pro removes the watermark, puts your logo where the DocuJSON mark sits in the creative brief preview, and unlocks configurable variables and higher volume.

template · Growth · per-event · Letter portrait

creative brief template: json in, branded pdf out

One-to-two-page brief giving creatives the objective, audience, key message, tone, deliverables, timeline and budget for a project.

use this template →generate it from code all templates

five designs, one json body

base · Fraunces + Inter Tightuse this design →

the docujson house design: serif titles, clean tables, KPI cards, navy accents.

what's inside

the sections of the document, in reading order.

01Header
02Background
03Objectives and success metrics
04Target audience
05Key message and tone
06Table: Deliverables
07Table: Timeline
08Budget
09Stakeholders and approvals
10Footer

cadence: per-event
for: Designers, copywriters, agencies, marketing approvers

the json body

15 keys

every key the document reads. send this shape, get the pdf.

projectTitlestringproject title
brandstringbrand
briefDatestringbrief date
requestedBystringrequested by
projectOwnerstringproject owner
backgroundstringbackground
objectivesarrayobjectives · 2 items
successMetricsarraysuccess metrics · 2 items
targetAudienceobjecttarget audience
keyMessagestringkey message
toneOfVoicestringtone of voice
deliverablesarraydeliverables · 4 items
timelinearraytimeline · 3 items
budgetstringbudget
stakeholdersarraystakeholders · 3 items

built-in logic

A clean structure the engine lays out in any of the five designs; send the JSON and the document follows.

configurable outputs · pro

pro

one template. many outputs.

Set these once per template, in the workspace, no code. Every request then lays out by the rules you chose: the same data, a different document.

on every template

Signature blocks
Date format
Currency
Page orientation

configure it in the workspace →

the same data, three ways

signature blocks: off

page orientation: landscape

generate it from your code

01Pick a designChoose one of the five creative brief designs; base and ledger are free.
02Send your JSONPOST a body shaped like the sample (projectTitle, brand, briefDate, requestedBy…) to /api/v1/generate with your API key, or call the template from the MCP server.
03Get the PDFDocuJSON renders the creative brief with your logo and returns the PDF; the template id stays stable as you iterate.

Use this template in the builder, publish it, and you get a stable templateId for the API and the MCP server.

curl -X POST https://api.docujson.com/v1/generate \
  -H "x-api-key: YOUR_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{ "templateId": "<your-template-id>", "data": { ... } }'

also: the `generate_pdf` tool on mcp.docujson.com, from Claude, Cursor or your own agent.

questions, answered

What is a creative brief?: One-to-two-page brief giving creatives the objective, audience, key message, tone, deliverables, timeline and budget for a project. It is written for Designers, copywriters, agencies, marketing approvers. Most teams produce one whenever the occasion calls for it.
How do I generate a creative brief PDF from JSON?: Send a POST to /api/v1/generate with your API key, the template id and a JSON body shaped like the sample on this page; DocuJSON renders the creative brief and returns the PDF. The same template is callable from the DocuJSON MCP server inside Claude, Cursor or your own agent.
What data does the creative brief template need?: The JSON body has 15 top-level keys: projectTitle, brand, briefDate, requestedBy, projectOwner, background, objectives, successMetrics and 7 more. The document reads them into 10 sections, in order: Header, Background, Objectives and success metrics, Target audience, Key message and tone, Table: Deliverables, Table: Timeline, Budget, Stakeholders and approvals, Footer.
Which designs does the creative brief template come in?: Five, all free: base, ledger, instrument, rail, form. The same JSON body renders in all of them, so you can switch the design of your creative brief without changing your integration.
Is the creative brief template free?: Yes. Every template and every design is free, with a small DocuJSON watermark on the free plan. Pro removes the watermark, puts your logo where the DocuJSON mark sits in the creative brief preview, and unlocks configurable variables and higher volume.

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your creative brief, from json, in one call.

free to start. you land on this template when you sign up.

use this template →